“I am not good at writing about myself, but my friends say that I am intelligent, professional, educated and ambitious. I like sports and good wine. I am looking to a meet an intelligent beautiful woman for dating and relationship.” – at first, this looks like a well-written profile by a guy who seems to have head on his shoulders. However, it has one major flaw that will make many women skip over it. It's way too typical and generic. It looks just like a thousand of other profiles. There is nothing “catchy” about this profile – there is nothing that would compel a reader to stop and respond to it.